Eptura has appointed Raj Batra as chief executive officer, effective September 2, 2025. The Atlanta-based workplace technology company announced the move on August 28, positioning the longtime Siemens executive to guide its next phase of growth in integrated workplace and asset management. The company framed the hire as a bet on deeper automation, data-driven decision making, and artificial intelligence across offices, plants, and distributed facilities.
Batra arrives with more than three decades of experience in industrial automation and digital transformation. At Siemens, he led Digital Industries Automation in the United States and served on the company’s U.S. Managing Board, roles that demanded both operational discipline and an appetite for modernization at scale. That background dovetails with Eptura’s core products, which help organizations orchestrate space, assets, maintenance, and employee experience from a single platform. The release also notes that Eptura’s tools are trusted by more than half of the Fortune 500, a reminder that the company’s decisions ripple across a broad base of American employers.
In comments accompanying the announcement, Batra emphasized Eptura’s mission to “unify the employee experience, physical office space, and assets,” language that signals a push to collapse data silos and surface real-time insights for facilities and operations leaders. Private equity sponsor Thoma Bravo underscored that message, citing an expanding market for integrated workplace technology as employers right-size portfolios, juggle hybrid work, and look for measurable returns from space and asset investments. The release points to recent milestones, including new AI-powered features, a FedRAMP authorization for its Integrated Workplace Management System – an important credential for work with U.S. federal customers – and top-quadrant rankings in independent evaluations.
Batra’s appointment also speaks to the growing visibility of South Asian American leadership in American enterprise technology. Coverage in diaspora media identified him as an Indian American business executive, a detail that resonates in a sector where immigrant-founded and immigrant-led firms have materially shaped software and industrial innovation. His elevation to CEO at a U.S.-headquartered company serving global clients reinforces that trajectory and provides another touchpoint for representation in C-suites that influence how Americans work.
Why this matters beyond one company: workplace and asset platforms are increasingly central to how organizations manage cost, carbon, and compliance. Facilities and operations teams are asked to do more with less space while maintaining resilience and meeting new reporting expectations. A leader steeped in automation could accelerate the shift from static floor plans and scheduled maintenance to predictive, sensor-informed operations. That shift, if realized, could lower operating costs, improve safety, and support sustainability targets across sectors – from manufacturing and life sciences to higher education and public agencies.
Eptura’s FedRAMP authorization, noted in the release, positions the company to expand in federal markets where security accreditation is table stakes. It also raises the bar for commercial customers that want government-grade assurances around data protection. Pairing that foundation with AI features that respect data governance could help Eptura differentiate in a crowded field of point solutions. For U.S. clients, especially those operating critical infrastructure or sensitive research facilities, leadership that understands regulated environments is not merely a bonus; it is a prerequisite for trust.
For Batra, the immediate challenges will be familiar: aligning product roadmaps with customer outcomes, integrating acquisitions or partnerships without fragmenting the user experience, and nurturing a culture that marries industrial reliability with software speed. His Siemens tenure suggests he can navigate both the boardroom and the plant floor. If he brings that pragmatism to Eptura – and couples it with transparent metrics on uptime, time-to-repair, and utilization – the company could set a benchmark for how worktech vendors prove value.
For the South Asian American community, the appointment is a reminder that pathways to influence include the built environment – a domain that touches every employee and every community that hosts workplaces. As organizations reimagine their spaces in the wake of hybrid work, leaders who center human experience and operational excellence alike will shape not just balance sheets but also daily life for millions.
Key Takeaways About Raj Batra
- Appointed CEO of Eptura on August 28, 2025; effective September 2.
- Brings 30+ years in automation and digital transformation, including senior leadership at Siemens.
- Will push AI-enabled, integrated workplace and asset management for a Fortune 500-heavy client base.
- Identified in U.S. coverage as an Indian American executive, advancing South Asian representation in C-suites.
- Steps in as Eptura touts FedRAMP authorization and recent product milestones.
